Cavell launches Channel Insights

We’re pleased to be launching our new AI-powered platform, Channel Insights, to help IT and telecoms companies better identify and nurture channel partnerships.

The new platform utilises AI for comprehensive data gathering and insights, surpassing legacy methods that historically rely on outdated manually sourced information. It will support vendors and service providers with the most up-to-date information on the channel landscape, along with competitor benchmarking to ensure these companies can access a holistic view of the channel in key regions.

Channel Insights offers targeted analysis into potential channel partners using data from various sources, including partner websites, LinkedIn, vendor databases and other public sources. Subscribers simply log in, filter searches through options such as IT services offered, vendors in portfolio, company size and locations to find new partners. The process is completely automated, whilst leveraging AI to drive greater insights into the data – but also done in tandem with human quality checks to ensure the most up-to-date, error-free data for better business decisions.

To give an example of the database, it tracks over 35,000 companies across English-speaking markets. Of these, the data shows 51% of these are currently Microsoft partners, and out of those 17,850 partners, 76% currently sell UCaaS services. Further filters can be applied to either add or remove those providers who offer other vendors or services. This enables IT and telecoms companies to create saveable lists to either track a specific segment of the market to conduct competitive or wider market analysis or use for targeted marketing campaigns.

The creation of private lists also allows for companies to give their channel sales teams a dashboard where they upload their partners in and have an up-to-date view of any news, announcements or changes that may impact their relationship with their partners and can proactively act upon. This can also be done for target accounts who may not be already working with you.

Dom Black, Growth Director, Cavell, commented: “With most IT services being sold through channel partners, the amount of data available on this vital area has historically been shocking and required extensive manual processes. Many companies have resorted to manual reviews of their current channels for projects and customers for years or buying out of date lists from external vendors. With the advent of better data management, scraping and analysis tools, it was the time to automate that process. Now Cavell is delighted to be able to offer this new service to our customers and help them finally shed some light on the complexity of their channel.”

For too long companies have struggled to find the right channel partners that align with their goals and market needs, and there is also often a lack of visibility of existing partners in terms of what they are offering and promoting. With Channel Insights these challenges are eliminated, enabling sales teams to focus on building relationships and ultimately closing new contracts.

First published on Comms Business