Channel Insights by Cavell
Find Your Next IT Channel Partner, Faster
Channel Insights is an AI-powered database, helping IT and telecom companies discover and grow their channel partnerships more effectively. With new players and technologies continually emerging, providers need up-to-date information on this landscape to make informed decisions about what their channel is doing, but also what their competition is doing.
Why use Channel Insights?
73% of providers in our latest industry survey expect to sell more through resellers in the next 12 months
See the IT and telecoms channel like never before
Traditional methods of obtaining information on the channel, such as buying static lists of partners or reviewing competitors’ partner portals, are often outdated and incomplete. This can lead to missed opportunities and an incomplete understanding of the market and typically is a manual process
Insightful data for smarter decisions
How does Channel Insights work?
We utilise cutting-edge technology to gather and analyse data from a variety of sources. One of our primary methods is by harvesting data from partner’s websites to create a comprehensive database of information. To make sense of this data, we use advanced algorithms that utilise keyword searching and image recognition to extract meaningful insights around what services and vendors these resellers offer. These insights are then presented through a user-friendly interface using PowerBI, allowing our clients to easily compare and analyse the data.
We have also developed data pipelines that extract key information from public data sources such as vendor websites and social media platforms. By leveraging this data, we are able to obtain critical information about employee size, location-based data, and specialties. This information is then integrated into our database to provide a complete and up-to-date picture of the IT and telecoms channel ecosystem.
